As individuals worldwide prioritise their overall well-being, a growing consumer interest is in addressing digestive health as a key component of their health and wellness journey. The increasing recognition of gut health among consumers is expected to drive growth in the probiotic segment of the digestive health supplements market. As individuals seek ways to manage healthcare costs, there is a growing preference for supplements that offer targeted support – and the digestive health industry is set to benefit. With a focus on digestive health, individuals are seeking innovative nutraceutical solutions that promote a balanced gut microbiota, support digestion, and enhance overall digestive wellbeing.

Join this Vitafoods Insights webinar on Digestive Health and:

• Dive into the realm of prebiotics, probiotics, and postbiotics, uncovering the most promising biotics from both scientific and consumer awareness perspectives.
• Discover innovative product formulations and delivery systems that cater to consumer preferences and convenience.
• Get ahead with personalised nutrition strategies, leveraging emerging categories such as postbiotics, psychobiotics, and synbiotics. Unveil the science behind the consumer ‘hype’ and tap into the growing demand for multifunctional benefits across various categories.
• Stay up-to-date with consumer trends and market opportunities within the digestive health sector.

Reference 1. https://www.gfk.com/blog/whats-next-in-health-trends