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Digestive and immune health - 17 October

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In their 2021 research of 7,500 consumers, McKinsey found that 79% of consumers believe wellness is important, and 42% consider it a top priority, estimating the global wellness market to be worth over $1.5 trillion US dollars. The Covid-19 pandemic further challenged consumers to adapt to new realities and develop new habits. It also prompted consumers to learn more about their health and become better educated about which approaches to take to embrace preventive measures rather than curative ones. A GfK report found that from 2015 to 2021, the number of consumers actively looking to achieve a healthy lifestyle increased by 37%, summing up to a total of 49%1. In addition, 48% of consumers stated that they combine prevention and treatment to maintain holistic health2. Consumer research further identified that consumers not only embrace prevention measures but also have a higher preference for natural products and ingredients when it comes to preventive care3

In this growing holistic approach, people understand that cognitive health and mental wellness are interlinked and that gut and digestive health affect immune health. Consumers are now more interested in tackling their health holistically and robustly, with 38% of consumers worldwide saying they are passionate about their overall health and wellness4

The Holistic Health themed webinars will identify successful strategies to meet consumers' search for ingredients that work in synergy, offering complementary and simple solutions with multiple benefits.

Scott, S.E., Rozin, P. and Small, D.A., 2020. Consumers prefer “natural” more for preventatives than for curatives. Journal of Consumer Research, 47(3), pp.454-471.