In today's world, sports nutrition is no longer just for professional athletes. The sports nutrition segment encompasses consumers of all ages and different life stages. As a result, the category needs to cater to varied needs. Food supplements consumer research¹ found that consumers look for and differentiate foods and supplements based on their purposes. Consumers turn to nutraceutical offerings to maintain and improve overall health, obtain a health 'boost', replace lost nutrients, and take a proactive attitude to gain control over their health. Active consumers look to the sports nutrition segment to help them achieve their goals and training, but also for recovery, energy, and performance management.  

This Vitafoods Insights webinar on sports and active nutrition will explore market trends, consumer insights, and ingredient innovations to create effective formulations to optimise the energy and recovery management category.