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Energy and recovery management  - 27 June

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Overview

Grand View Research valued the global sports nutrition market at $40 billion in 2021 and predicts it will grow at a CAGR of 8.5% from 2022 to 2030. This growth is fueled by a growing consumer base made up of people leading active lifestyles. In today's world, sports nutrition is no longer just for professional athletes and the sports nutrition segment encompasses consumers of all ages and different life stages. As a result, the category needs to cater to varied needs, while at the same time Mintel notes that brands should focus on more universal health benefits. That is why companies are increasingly bringing new products to the market with cleaner formulations and added health benefits. 

Mobility, bone health, and joint health are key areas of interest in the category, as they support consumers who are looking for preventive care and reduction of injury risk, as well as health benefits. From bone density to improved mobility, consumers are interested in how to maintain bone and joint health through nutrition. 

The Sports and Active Nutrition themed webinars uncover active consumers’ expectations, identify new product launches disrupting the market, and explore which delivery systems resonate with the new sport nutrition consumers.