From infant and children's health to the dietary requirements of adolescents, young adults, late adults and the elderly, each stage of life has its own nutrient requirements to maintain optimal health and development. Inappropriate nutrient intake and dosages can impair growth and development and personalisation is key¹. FMCG Gurus consumer research shows that 63% of global consumers state that they are interested in products that are customized to meet their individual needs and 75% of these consumers state they would like these products in order to keep healthy as they get older². 

Besides age, consumers reconsider their diets for various reasons such as lifestyle, gender, changing dietary habits as well as any specific issues related to their health. For example, in the case of women menstrual health, pregnancy, menopause, and post-menopausal concerns or ageing can be considerations for changes in diet. In the US, 63.8% of women consume dietary supplements compared to 50.8% of men; however, both numbers increase as age increases³. 

The Life Stages themed webinars explore dietary health strategies, ingredients and products that cater to the needs of various specific groups and examine the newest insights in personalisation for them.