Innova’s consumer research shows that women are proactive in achieving holistic health, with almost 1 in 2 female respondents globally expressing an intention to increase spending on their health and wellbeing. In addition to the demand for daily essentials, women’s interests extend to functional food with targeted benefits such as immunity, gut/digestive health and heart health, reflecting a wider and global trend in health focus. According to Innova data, this strong demand for women's health products translates into new product launch activity, evidenced by a growth of +46% in supplements targeting women, and a +5% growth in global food and beverage products targeting women in an on-pack claim. 

The Vitafoods Insights webinar on women’s health will explore market trends, consumer insights and go-to-market strategies to create effective formulations and marketing strategies to reach and connect female consumers.